Grab your lightsticks, K-pop fans: KCON LA is almost back.
Entertainment company CJ ENM announced Tuesday (March 17) that KCON LA will be returning to Crypto.com Arena and the Los Angeles Convention Center this summer. The annual convention that showcases Korean music, beauty, food and culture to locations worldwide will be hitting Los Angeles Aug. 14-16.
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Since its inaugural iteration in 2012, KCON has grown into the world’s largest K-pop fan and artist convention. Last year’s KCON LA brought together more than 100,000 fans to downtown L.A. for three days of festivities, and this year promises to be just as exciting.
This year’s KCON LA theme is “Walk in SOUL CITY.” Through immersive showcases and interactive booths highlighting different aspects of Korean culture, fans will get to partake in a wide range of “K-soul” experiences. South Korea’s leading beauty and wellness retailer Olive Young, will bring its premier K-beauty playground festival Olive Young Festa to the convention. Fans will get to explore popular Korean dishes at the K-Food Zone. Meanwhile, the new K-Story Zone dedicated space will showcase Korean dramas and films.
Though the lineup will not be announced until next week, fans can also expect live performances from leading K-pop artists. Last year’s KCON LA performers included a subunit of SEVENTEEN, RIIZE, NCT 127, aespa and more. This year’s performances will occur in a multi-stage format, with headliners filling hourlong slots on the M Countdown Stage and Artist Stage.
For more information on KCON LA, fans can visit the KCON U.S.A. website.